The Tsogo Sun Amashova Durban Classic is the country’s oldest classic cycle race and a high profile event on the KwaZulu Natal sporting calendar. For the race’s 28th year Pickfords got in on the action, being appointed the official bike carrier for the event for the first time.
The race is the only one in KZN that boasts full road closures, thereby ensuring the safety of the over 12 000 cyclists (including many celebrities) that this premier event attracts.
The route follows that of the famous Comrades Marathon and was conceived by veteran Springbok cyclist, Dave Wiseman, and his friend, Tony McMillan. The route concludes in Durban and the race is divided into three events:
- 35km race from Hillcrest
- 65km race from Cato Ridge
- 105km race from Pietermaritzburg
Pickfords Durban was responsible for transporting bikes from the registration point in Durban to the various starting points.
As Penny Korte, Sales Manager at Pickfords Durban explains: “The bikes were tagged and boxed, and our crew then went to place them at the different starting points. Our Sales & Marketing team were also up at the crack of dawn on the Sunday for the handover of bikes to the riders.”
What made this event even more significant for Pickfords is that this function was previously handled by one of our competitors. Thanks to the compelling efforts of Penny and Pickfords Durban’s Branch Manager, Zirk Swanepoel, the race organisers awarded us the contract.
The team thoroughly enjoyed the event, which resulted in great exposure for the Pickfords brand. “Our team worked very hard and we truly made it a fun, well-branded, successful event for Pickfords,” says Penny.